What is Corporate Identity and Why is it Important?

What is Corporate Identity and Why is it Important?

Corporate identity includes all elements that reflect the image and identity of a company. These elements include logo, brand design, corporate colour and font, corporate symbols, corporate communication language and corporate communication tools.

Corporate identity is an important tool for a company to reach its target audience, increase brand awareness, increase sales and increase customer satisfaction.

Importance of Corporate Identity

The importance of corporate identity can be listed as follows:

It strengthens communication with the target audience: Corporate identity is an important tool to reach the target audience of the company. Corporate identity establishes a bond between the company and the target audience by reflecting the company's values, goals and philosophy to the target audience.
Increases brand awareness: Corporate identity ensures that the company's brand is memorable. Corporate identity makes the company's brand permanent in the target audience by using the company's logo, colours and font consistently.
Increases sales: Corporate identity helps to increase the company's sales. Corporate identity contributes to increased sales by making the company's products and services more attractive to the target audience.
Increases customer satisfaction: Corporate identity helps to increase the company's customer satisfaction. Corporate identity contributes to increased customer satisfaction by reflecting a professional and reliable image of the company.
How to Create Corporate Identity?

Corporate identity should be created to reflect the company's values, goals and philosophy. The following steps can be followed when creating a corporate identity:

Determining the target audience: When creating a corporate identity, the target audience should be determined first. Determining the target audience ensures that the corporate identity is created in accordance with the target audience.
Determination of corporate values: While creating corporate identity, company values should be determined. Corporate values form the basis of corporate identity.
Corporate identity research: While creating a corporate identity, existing corporate identities in the market should be examined. This review ensures that the corporate identity is unique and remarkable.
Corporate identity design: Logo, brand design, corporate colours and fonts, corporate symbols, corporate communication language and corporate communication tools are determined while creating corporate identity.
Implementation of corporate identity: After the corporate identity is created, it is applied in all communication tools and materials used by the company.
Corporate identity is an important tool for the success of a company. Corporate identity is an effective way to reach the company's target audience, increase brand awareness, increase sales and increase customer satisfaction.